This week on Pharma Research VIDEO Report: 1) Blackberry tries out information solutions in health care to revive the business’ fortunes. Testing is underway in India. 2) The largest hospital group in the Carolinas is purchasing data to get a handle on two million patients’ lifestyle buying behavior. 3) A beta testing group, Glass Explorers, says surgeons will be making important use of Google Glass. 4) Best Practices LLC’s Chairman Chris Bogan discusses whether pharmaceutical company market research departments are sitting pretty with all the new information needs of senior managements.
MRII names Reg Baker; Angus Reid: 3rd polling transformation (RBDR–7/14/2014)
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Today: 1) TNS’ annual Connected Life Study shows that evening TV viewing is heavily complemented by simultaneous digital activity. 2) MRII finds its man to replace Don Marek as Executive Director. 3) Angus Reid discusses the third major transformation in polling since the 1960s that is about to take place, elimination of the random sample.
IBM commits $100M to China analytics; Rogers Comm’s MR re NHL (RBDR–7/10/14)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com
Today on RBDR: 1) IBM is making a $100 million commitment to fund Big Data & Analytics training and expertise at100 Chinese universities, 30 undergraduate programs and 5 Centers of Excellence. 2) Rogers Communications’ summer 2014 marketing plan for its Sportchannel, which will carry National Hockey League games this fall, is built around a market research study into how fans relate to the NHL. 3) Will Leach, who just founded Triggerpoint Behavioral Research & Design, has an interesting point of view about how MR agencies need to evolve their deliverables.
NEW INSIGHT: where mobile ads work!; Kellogg’s 3 BIG MR changes (RBDR–7/9/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
For research agency expertise, originality and breakthrough thinking like few others, visit http://www.sotech.com
Today: 1) A study by three collegiate researchers explains where and how mobile advertising works, including product categories. 2) Kellogg Director of Insights & Planning for Asia Pacific & Sub Sahara, Tyrone Almeida, explains three big changes in Kellogg market research.
MDs push mobile clinical apps; clinical apps to explode; Chris Bogan on Payer MR (PRVR–7/07/14)
This week on Pharma Research VIDEO Report: 1) Physicians have taken the next step with mobile health care devices, employing wearable tech to attempt to track patient progress and motivate activity. 2) Lux Research predicts a spike in clinical monitoring apps in the next 10 years that will make current personal mobile health care apps secondary in importance. 3) Best Practices LLC President & CEO Chris Bogan discusses his report, “Increasing Market Access Through Innovative Payer Market Research,” with a close look at why this research has become all consuming for pharmaceutical companies.
RFL Communications, Inc. 