This week on Pharma Research VIDEO Report: 1) Apple’s iWatch — rumored to launch as early as October — with management team in place, and making impressive health care information partnerships. 2) Health startup HelloMD is recruiting top 1% of doctors and making them available to consumers who want to see the best and who are willing to pay cash for access.
No consensus on mktg data priority; Mkters can’t close loop on consumers (RBDR–7/21/2014)
RBDR is sponsored this week by Research Now,
with the industry’s largest online panel and behavioral data set. Discover how to improve mobile ad targeting and better evaluate in-app ad effectiveness
To register for the August 4 Research Now webinar on making your surveys mobile ready, visit http://www.mobilenowsurveys.com/?utm_source=Research_Now_Corporate_Site&utm_medium=Homepage_Banner&utm_campaign=August_Mobile_Webinar
Making news on RBDR today: 1) An Incite Marketing & Communications study of marketers and their data priorities reveals four important points of view and, more importantly, no consensus. 2) In the UK, second quarter marketing spending was up even as spending on MR was down. 3) University of Maryland Professor Roland Rust points out that marketers are adept at collecting customer data, but they are noticeably deficient in conducting real-time marketing activity. That will continue for some time.
TNS’ 48-hour concept evaluator; Honomichl Top 50 becomes “Gold Top 50” (RBDR–7/17/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) TNS’ eValuate Express can reportedly assess the positive or cannibalizing impact of an innovation in as little as 48 hours. 2) Inside Research’s 36-year Honomichl Top 50 has a new
moniker, the Gold Top 50. 3) Facebook and Nielsen Media are expanding their TV viewing monitoring work, adding mobile phone and tablet TV viewing. 4) Strata’s study of individual’s attitudes towards video advertising found a pronounced difference of opinion about the intrusiveness of targeted advertising.
Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.
P&G creative ad process revealed; Salesforce.com’s new R&D (RBDR–7/15/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) A person familiar with Procter & Gamble’s advertising agency creative review process shares some of its most effective components. 2) Salesforce.com’s $390 million acquisition of RelateiQ creates a sought after research & development division.
RFL Communications, Inc. 