Bob Lederer RFL Communications, Inc.

McDonald’s $300 Mil Data Bet In “Dynamic Yield” Purchase | RBDR

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April 8, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. It is supposed to optimize and boost item sales by algorithmic data crunching of uncontrollable environmental factors with personal data, plus analysis that leads to consumer food recommendations, better sales and elimination of waste.

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Bob Lederer RFL Communications, Inc.

Data Analytics Revelation: Customer Journey Not Linear / RBDR

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April 4, 2019

Today on RBDR: Gary Angel delivers his first RBDR “Video Measurement Minute,” an expert look at some fascinating, novel data analytics enterprise considerations. His first revelation: the customer journey IS NOT linear–and is driven by intensity of customer engagement.

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Bob Lederer RFL Communications, Inc.

A Dealer’s Satisfaction Survey Will Drive Future Bias / RBDR

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April 3, 2019

Today on RBDR: Bob Lederer’s personal brush with a car dealer survey left him feeling very guilty about what happened to the service department executive who helped him and leaning towards not telling the full truth in future satisfaction surveys from that dealer…better stated as “bias.”

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Bob Lederer RFL Communications, Inc.

Instagram Research Reshaping Fashion, Beauty Marketing | RBDR

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April 2, 2019

Today on RBDR: Among elements that unalterably changed the research world, first came online surveys, followed by social media (probed by researchers to cull for otherwise undetectable insights). Now, does Instagram have the power to reveal how fashion and beauty marketers should reshape how they interact with their consumers? Some say, “Yes.”

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Bob Lederer RFL Communications, Inc.

Nielsen Acquisition Update (2nd Bids Due This Month) | RBDR

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April 1, 2019

Today on RBDR: Second bids from companies which want to acquire Nielsen Company are due in April. The two supposed most interested bidders were reported to have dropped out last week, so what do we know about the situation?

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