Bob Lederer RFL Communications, Inc.

Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech: https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3A7dd52841-3d3d-4ef0-a9cb-d3a6b2d6652d)

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Bob Lederer RFL Communications, Inc.

Jeff Bezos: Amazon Has Had No Need for MR / RBDR

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April 15, 2019

Today on RBDR: In his 2019 report to shareholders, Amazon founder & CEO Jeff Bezos writes that market research would have had zero relevance to the company’s development of its foremost innovation, Echo, reminiscent of the similar attitude of Steve Jobs with Apple.

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Bob Lederer RFL Communications, Inc.

Novel Explanations for Causes of Consumer Behavior / RBDR

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April 11, 2019

Today on RBDR: In her new book, “Marketing Landmines,“ Karen J. Tibbals discusses her discovery of causes of hidden explosions that hurt brands. These revelations by the former pharmaco market researcher explained consumer behavior and have become a focal point in her business. (You can order “Marketing Landmines” on Amazon.com)

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Bob Lederer RFL Communications, Inc.

Data Science Squanders Value In Confirming, Not Yielding MR Answers

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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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Bob Lederer RFL Communications, Inc.

In 2020, Pollsters Must Experiment, Play Whack-A-Mole / RBDR

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April 9, 2019

Today on RBDR: Pollsters prepare for the 2020 primary and elections needing answers to stem declines in telephone participation, studying the proper combination in mixed modes of research and playing whack-a-mole with unexpected problem.

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