Bob Lederer RFL Communications, Inc.

McDonald’s $300 Million Bet On Its “Dynamic Yield” Acquisition / RBDR

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May 2, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. Its goals: optimize and boost sales by algorithmic data crunching of environmental factors with personal data, plus analysis that leads to McD’s food recommendations, better sales and elimination of waste.

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Bob Lederer RFL Communications, Inc.

Google’s Primary Business Focus: Data Collection / RBDR

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May 1, 2019

Today on RBDR: Omar Oakes, a Tech Editor for Campaign Magazine, reported that Google’s business model is not just a dedicated social media juggernaut concentrating on financial benefit from online advertising. Its largely overlooked focus is collecting individual’s personal data and behavior from Google search, YouTube, other services and, later this year, Stadia.

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Bob Lederer RFL Communications, Inc.

Bezos’ Obsessions Explain Amazon’s MR Reliance / RBDR

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April 30, 2019

Today on RBDR: A close look at Amazon founder and CEO Jeff Bezos clearly shows that Amazon is very reliant on traditional and current forms of research. The reason: understanding customers and responding to their needs is all important to Bezos.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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Bob Lederer RFL Communications, Inc.

Sir Martin Sorrell Interested in “Parts” of Kantar / RBDR

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April 25, 2019

Today on RBDR: As WPP continues to search for a potential buyer for Kantar, private equity firms are said to be circling the business, and a new prospect is mulling a move, though with much uncertainty about whether its plans and those of WPP are at all possible

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