RFL Communications, Inc. – Page 103 – RFL Communications, Inc.

May 30, 2019May 30, 2019 Bob Lederer RFL Communications, Inc.

Polling Failure Again… In Israel and Australia | RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you’re receiving for nothing? Join others who’ve demonstrated their appreciation based on what they can afford ($5 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
———————————————————————-
May 30, 2019

Today on RBDR: Polling runs into more problems, first with exit polls in Israel n April, and with 16 distinct pre-election polls that all incorrectly predicted Australia’s election in May.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

May 29, 2019May 29, 2019 Bob Lederer RFL Communications, Inc.

Behavior (Not Demographics) Now Preferred For Segmentation / RBDR

Today on RBDR: A Marketing Week research project detects an important change: a shift from demographics-based segmentation to segmentation based on behavior, personal interests and life stage. (Link to story: https://www.marketingweek.com/2019/04/16/behaviour-demographics-segmentation/)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

May 28, 2019May 30, 2019 Bob Lederer RFL Communications, Inc.

After 17 Years, No Unanimity on CDO Business Function / RBDR

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

May 23, 2019May 23, 2019 Bob Lederer RFL Communications, Inc.

Exclusive SM Ad Campaign Backed By TV-Level Dollars / RBDR

Regularly watching RBDR? Is it informative and entertaining? Feel any tinge of guilt about what you are receiving for nothing? As many others have, you can demonstrate your appreciation with support based on you can afford ($5 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
———————————————————————-
May 23, 2019

Today on RBDR: How well can a social media-focused advertising campaign generate sales compared with an average TV campaign? PepsiCo’s Tropicana brands were in such a situation with media support limited solely to Facebook and Instagram – BUT with muscular spending normally associated with a TV campaign. We’ve got the results.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

May 22, 2019May 22, 2019 Bob Lederer RFL Communications, Inc.

Converting Oceans of Data Into Insights | RBDR

Today on RBDR: VisionEdge Marketing President Laura Patterson comments about the overabundance of data available to an average client–and steps that can be taken to transform those data that matter into insights and knowledge.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.