RBDR – Page 98 – RFL Communications, Inc.

February 25, 2016March 16, 2016 Bob Lederer RBDR

IBM Watson launches 3 new APIs. Social media enhances polling info. (RBDR 02.25.2016)

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools).

Visit our website and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

February 24, 2016March 16, 2016 Bob Lederer RBDR

ARF’s “ads work” promise. P&G: 3rd parties needed for marketing innovation. (RBDR 02.24.2016)

Today on RBDR:

1) The ARF promises that its ReThink Conference in March will deliver the goods that clearly, scientifically demonstrate that advertising works.

2) Procter & Gamble makes it publicly clear that it is looking for third-party companies that can improve its marketing innovation and connectivity.

Visit our website, and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

February 23, 2016March 16, 2016 Bob Lederer RBDR

New idea success study. SB50 ad ratings differ from YouTube views. (RBDR 02.23.2016)

Today on RBDR:

1) A study shows the difference between successfully predicting new idea success from new from idea creators and managers. Find the link to this story by clicking here.

2) Omnicom Group’s Annalect Group asked consumers to rate Super Bowl 50 ads using facial recognition technology — and received vastly different results than the most viewed on YouTube. You can find this story by clicking here.

Visit our website and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

February 22, 2016March 16, 2016 Bob Lederer RBDR

Yahoo, Florida Citrus downsize research. Qualtrics Insights Platform sees broad testing and usage. (RBDR 02.22.2016)

Today on RBDR:

1) Yahoo and the Florida Department of Citrus, each facing unique financial challenges, are downsizing their research functions.

2) The Qualtrics Insights Platform is in broad testing and usage because it encompasses difficult-to-obtain data regarding company employee attitudes and customer sentiments and insights.

Visit our website, and be sure to click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

February 18, 2016March 16, 2016 Bob Lederer RBDR

“Swarm Intelligence” crash course. Twitter can’t predict elections. (RBDR 02.18.2016)

Today on RBDR:

1) We didn’t know what Swarm Intelligence is, so we assume you don’t either. RBDR has a crash course, and you can find a link to this story here.

2) At first glance, Twitter appeared to be a better predictor of the German 2013 Federal Election than traditional polling. Upon further review, that is not the case.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it here.

There is no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the new RBDR is uploaded. Click here.