Bob Lederer RBDR

Only 2 apps can reveal users’ identities. Big Data and Qual: Partners, not rivals. (RBDR 04.19.2016)

Today on RBDR:

1) A new study claims that using only two social media apps can reveal a user’s identity.

2) Big Data proves it’s not a threat to qualitative research, but that it’s instead a partner-in-arms.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

XIO Group buying J.D. Power. Microsoft suing US Dept of Justice. (RBDR 04.18.2016)

Today on RBDR:

1) XIO Group, a Chinese-controlled firm based in London, is purchasing J.D. Power for $1.1 billion.

2) Microsoft is taking the U.S. Justice Department to court, alleging that its gag orders – that do not allow Microsoft to alert individuals that their personal information is being shared with the government – is unconstitutional.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Facebook less useful for MR? Telling the difference between good and bad data. (RBDR 04.14.2016)

Today on RBDR:

1) Facebook content seems to be veering away from personal postings, which may render it less useful for research purposes.

2) Differentiating between “good” data and “bad” data is taking on new meaning and requiring additional steps by a business.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Guy Powell talks ROI of MR. (RBDR 04.13.2016)

Today on RBDR:

We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Google markets polling for US elections. Can algorithms change voting preferences? (RBDR 04.12.2016)

Today on RBDR:

1) Google has been earnestly working to market its online polling capabilities to presidential and congressional candidates, as well as major media outlets.

2) A psychologist, Robert Epstein, is pushing his belief that Google algorithms can create searches that manipulate election preference for particular candidates.

RBDR is sponsored by Q-Oassis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.