RBDR – Page 87 – RFL Communications, Inc.

June 15, 2016 Bob Lederer RBDR

Microsoft buys LinkedIn. Nielsen Neuroscience adds Video Ad Explorer. (RBDR 06.15.2016)

Today on RBDR:

1) Microsoft has purchased the social media network for professionals, LinkedIn, for $26.2 billion. What social media deal could come next?

2) Nielsen Consumer Neuroscience introduces Video Ad Explorer, which is said to provide advertisers with a new research tool from which to develop more powerful and effective advertising.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

For more information, visit their website.

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June 14, 2016 Bob Lederer RBDR

Vision Critical’s Andrew Reid talks splitting the business to build on success. (RBDR 06.14.2016)

Today on RBDR: Vision Critical founder Andrew Reid discusses reasons why the company decided to split off a successful part of its business as a key to building on its successes since its launch in 2000.

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June 13, 2016June 14, 2016 Bob Lederer RBDR

Interview with ARF’s Gayle Fuguitt on 2016 ARF Audience Measurement Conference. (RBDR 06.13.2016)

Today on RBDR:

If you are in New York for the 2016 ARF Audience Measurement Conference, here is some of what you will be focused on through Tuesday. If you can not make it, ARF President Gayle Fuguitt tells RBDR the key issues in media research to be tackled.

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June 6, 2016 Bob Lederer RBDR

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

Today on RBDR:

What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for Choosing A Coding Partner” and find out more about Nuance by clicking here.

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June 2, 2016 Bob Lederer RBDR

IBM surveys Millennial employees for demographic insights. (RBDR 06.02.2016)

Today on RBDR:

Researchers are paying closer and closer attention to Millennials, and their thoughts and feelings on various issues, problems and situations. In the case of IBM, they’re going a step further with their Millennial employees, assessing their present and ever-growing importance on many levels…and other companies may be ready to follow IBM’s lead.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

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