Bob Lederer RBDR

Twitter adds video uploading. Instagram makes the case for daily use. (RBDR 06.23.2016)

Today on RBDR:

1) Twitter announces that its users may now load a tweet with a video, limited to 140-seconds in length. This could bring substantial added value to tweets used by researchers.

2) Instagram makes the case for its daily use of its now 500 million total users. Each day, 300 million users go to Instagram to put it to use.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their blog.

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Bob Lederer RBDR

Exclusive interview with Unity Marketing’s Pam Danziger on marketing’s unknowns. (RBDR 06.22.2016)

Today on RBDR:

Companies like Unity Marketing are finding the research they are doing for clients is more challenging than before because they are dealing with marketing executives who are think they know all there is to know about marketing research. The reality: they have no idea of what they don’t know. Read the original blog by clicking here.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer, by visiting their blog.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Facebook creates Canvas data resource. Zuckerberg predicts “crazy brain research.” (RBDR 06.21.2016)

Today on RBDR:

1) Facebook introduces Canvas, a mobile-oriented data resource for advertisers.

2) Facebook founder Mark Zuckerberg foresees “crazy brain research” which will have humans communicating their thoughts and emotions telepathically. Although Facebook is working on it, don’t expect to see it for half a century.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer, by visiting their blog.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

GfK names undergrad award winner. TCG projects 2nd half of 2016 business hiring. (RBDR 06.20.2016)

Today on RBDR:

1) GfK announces the winner of its fifth annual award for best undergraduate market research project by a U.S. university.

2) Business hiring expectations for the second-half of 2016 are projected by The Creative Group in its latest quarterly report.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities and everything else it has to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Google renames internal MR tool. Facebook releases internal research standards. (RBDR 06.16.2016)

Today on RBDR:

1) Google changes the name of one of its internal market research tools – and makes it easier for its members to actively participate.

2) Facebook releases its new internal research standards, which focus on, among other things, research ethics. You can read the basis of our coverage for this story by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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