Bob Lederer RBDR

Why Research Clients Rely On is Not Projectable, with Brad Bortner | RBDR

January 23rd, 2017. Today on RBDR: Brad Bortner explains in detail the evidence that much of the research that clients are relying on is not projectable. He tells the RBDR audience what that means, and its implications.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it directly by clicking here.

Sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity” by clicking here.

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Bob Lederer RBDR

Nielsen Changes Course, Embraces Advertising | RBDR

January 19, 2017. Today on RBDR:

1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers.

2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Check out the link to Toluna’s “Communities Playbook” by clicking here.

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Bob Lederer RBDR

Top-paying Marketing Jobs Centered on Market Research | RBDR

January 17, 2017. Today on RBDR:

1) A Monster.com evaluation of the top-paying marketing jobs shows three of the top seven are related to market research.

2) Reeve Associates’ Phil Reeve shares several macro-level hiring trends.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Find a link to PanelPortal™ information by clicking here.

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Bob Lederer RBDR

Improving Researchers’ Communication with Peers, Clients | RBDR

January 16th, 2016. Today on RBDR:

Thoughts as we are underway in 2017 about improving researchers’ communications with their peers AND their clients.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Find a link to PanelPortal™ information by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.