Bob Lederer RBDR

The Complexities of Pacing Adoption of New MR Tools/Techniques | RBDR

March 27, 2017. Today on RBDR:

A conclusion reached by Keen as Mustard’s Adam Warner – that the research industry needs to pick the the pace of adoption of new research tools & techniques – is more complex than one would think.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life.

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Bob Lederer RBDR

Katja Cahoon on Making Choices for Moving to Online Qual | RBDR

March 6, 2017. Today on RBDR:

1) Researchers at Nottingham Trent University announce development of an algorithm that can identify the best-liked and most disliked features of an existing product.

2) A product generated via crowdsourcing can achieve greater sales if it is marketed as a product/service created that way.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR:

1) Google approves of a MRC audit of how YouTube metrics are collected and crunched.

2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights.

3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Bob Lederer RBDR

Taking Offline Qual Online: Hopes, Opportunities, Realities | RBDR

March 2, 2017. Today on RBDR:

On February 16th’s edition of RBDR, we discussed a blog written by Beacon Insights Group’s Katja Cahoon concerning myths about converting qualitative research work from offline to online modes. Today, she discusses with us directly how she got immersed in online qualitative research and where its application makes sense.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Bob Lederer RBDR

Revamp at Hershey Insights/Analytics & Condé Nast Digital Strategies | RBDR

February 28, 2017. Today on RBDR:

1) The Hershey Company announces a total revamp of its eight-person executive team, which includes a Chief Growth Officer (who will oversee insights and analytics).

2) Condé Nast’s digital strategy team and initiatives will focus on building its present state, which has made significant inroads in audience and engagement. 3) The number of social media impersonators has grown by a factor of 11, according to a social media security organization, ZeroFox.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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