Bob Lederer RBDR

RBDR’s Annual Super Bowl Advertising Preview

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February 1, 2019.

Today on RBDR: Our annual preview of much anticipated Super Bowl advertising discusses the best and most disappointing spots to be shown this Sunday. Evaluators: Brand Keys Founder and President Robert Passikoff, Engagious and Dialsmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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Bob Lederer RBDR

Not a New Idea, But Time is Right for Mobile Diaries / RBDR

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January 30, 2019.

Today on RBDR: MDI Global President Ron Gailey explains the benefits and a handful of serious issues for a researcher who opts to conduct a mobile diary.

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Bob Lederer RBDR

Potential Nielsen Acquirers Submit Their First Bids / RBDR

In return for the information, insights and knowledge you gain from RBDR every Monday – Thursday, we encourage you to visit Patreon.com/RBDR. Your contribution also earns you exclusive RBDR benefits! Click here for more information.
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January 29, 2019

Today on RBDR: Nielsen Holdings set Friday January 25 as the deadline for first bidders from potential acquirers. Reports suggest Nielsen management set a $10 billion asking price for the whole enterprise.

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Bob Lederer RBDR

PepsiCo Bets on “Augmented Intelligence” / RBDR

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January 28, 2019

Today on RBDR: Today on RBDR: PepsiCo is committed to its use of Zappi’s “Ada augmented intelligence” platform, a combination of artificial intelligence machine learning and algorithms, buttressed by human intelligence.

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Bob Lederer RBDR

Kantar CEO Eric Salama Recovering After Sunday Morning Stabbing / RBDR

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January 24, 2019

Today on RBDR: A Dutch surgeon becomes the first physician to successfully remove her name from a Google list of physicians accused of medical malpractice. The doctor has been cleared to practice, which her attorney used to help convince a court to remove her from the so-called blacklist.

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