Bob Lederer RBDR

Researchers Advised to Elevate “Smell” in Emotion MR | RBDR

August 9, 2017. Today on RBDR:

1) Understanding the influence of emotion has become an obsession for some. Apparently, the most important and influential element in emotion is “smell.”

2) Voice-activated search and devices are gaining increased importance on a startling scale, causing a shift in marketing and research to track those marketing changes. Find this original story by clicking here.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s website.

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Bob Lederer RBDR

Facebook Forced to Halt its Artificial Intelligence | RBDR

August 8, 2017. Today on RBDR:

1) Facebook had no choice but to halt development of its Artificial Intelligence robots when they began creating fake Facebook accounts.

2) Bombora VP Greg Herbst addresses the desperation of brands for an independent authority capable of overseeing digital ad service quality among providers and establishing standards for digital advertising.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Can Pennsylvania Tax Online Research? | RBDR

August 7, 2017. Today on RBDR:

1) Pennsylvania Revenue Department tells a taxpayer that it considers certain online research service functions taxable based on an August 2016 law. Download a PDF copy of this report by clicking here.

2) A new GfK and TVB survey shows that television is more effective than all other media combined in influencing consumers from “awareness” through “purchasing,” for all age groups.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Unconventional Marketing Tactics with Young Consumers | RBDR

July 27, 2017. Today on RBDR:

A commentary from Daniel Morris of PTG (formerly PreTesting Group) concerning the far more complicated problems facing marketing in appealing to young consumers – issues that no one saw 5 years ago and that will inflict pain and confusion in the future as marketing to these groups continue to change.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• RFL’s home page, or
• The dedicated page for RFL Video Testimonials

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

MR is and can Stay Relevant in Age of Big Data | RBDR

July 26, 2017. Today on RBDR:

1) Three considerations that market research should consider as the field copes and looks for new niches in the age of Big Data.

2) Advertising agency personnel have some issues with the new metrics it is receiving concerning online videos.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• RFL’s home page, or
• The dedicated page for RFL Video Testimonials

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.