Bob Lederer RBDR

Microsoft Patents Analytical “Opinion Search Engine” | RBDR

September 13, 2017. Today on RBDR:

1) Microsoft’s patent for “Opinion Search Engine” offers the hope of a search engine that will help brands determine how buyers feel about product & brands they encounter.

2) ThinkNow Research Managing Partner Roy Eduardo Kokoyachuk suggests that the future of online panels (and their improved acceptance by respondents) rests in cultural specialization.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Adding Facebook Data Improves Sales Forecast Accuracy | RBDR

September 12, 2017. Today on RBDR:

1) Kellogg Insight shares a study that claims that a company’s production sales forecasting can be made more accurate by incorporation of Facebook user data.

2) Facebook’s claim that it can reach more users than exist in countries is defended by a Warwick Business School Assistant Professor of Information, Zhewei Zhang.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here. To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The Truth Re: DIY, MR Industry Growth, MR Tech | RBDR

September 11, 2017. Today on RBDR:

Survey Sampling President & CEO Chris Fanning discusses DIY research, what struggling giant research companies indicate to the full research industry and some hard truths about research technology.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

New Metric to Measure Ad Campaign Effectiveness | RBDR

August 31, 2017. Today on RBDR:

Joel Rubinson of Rubinson Partners presents a commentary about a newly identified metric that he says can help advertisers and researchers measure the effectiveness of their advertising campaign. Additionally, read Joel Rubinson’s blog posting on the matter by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Why Insurance Companies Have Worse Data Problems | RBDR

August 30, 2017. Today on RBDR:

The International Institute for Analytics’ recent report called the insurance industry’s use and handling of data the least mature of 12 vertical markets. The issue is integrating and making sense of those data.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.