Bob Lederer RBDR

Study Confirms Machine Learning Research Benefits / RBDR

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February 11, 2019.

Today on RBDR: Research innovations exist in abundance, but few of them can offer concrete research evidence of their effectiveness and efficiency. A February 2019 Marketing Science article by two MIT researchers presents evidence of some machine learning research superiority in terms of output, timing and cost savings.

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Bob Lederer RBDR

Automation Is Every Researcher’s Friend / RBDR

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February 7, 2019.

Today on RBDR: PopResearch CEO Chris Hubble delivers a commentary about research industry acceptance of automation. He emphasizes its benefits for researchers regardless of their level of research experience.

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Bob Lederer RBDR

Maximizing Our Attention, Coverage With Your Releases / RBDR

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February 6, 2019.

Today on RBDR: Bob Lederer offers tips to the RBDR audience about how to attract more immediate attention and coverage from RFL Communications and other research media from the simple press release that is the bread and butter of all news-making research organizations.

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Bob Lederer RBDR

Commentary: Protecting U.S. Consumer Privacy / RBDR

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February 5, 2019.

Today on RBDR: Bob Lederer’s commentary asks who is overseeing businesses’ behavior with respect to consumer privacy. The American government is essentially standing on the sidelines and allowing Apple, Facebook, Google and the like to control and sanction the behavior of companies in the space as they collect personal data.

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Bob Lederer RBDR

Marketers Struggle, Progress With Measurements / RBDR

In return for the information, insights and knowledge you gain from RBDR every Monday – Thursday, we encourage you to visit Patreon.com/RBDR. Your contribution also earns you exclusive RBDR benefits! Click here for more information.
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February 4, 2019.

Today on RBDR: The Fifth Annual “State of Marketing” report from Salesforce.com is a 58-page summary based on 4,100 marketer respondents. It is a must-read or anyone focused on the changing focus of marketing and market research/insights functions. To download a copy, use this link: https://c1.sfdcstatic.com/content/dam/web/en_us/www/assets/pdf/datasheets/salesforce-research-fifth-edition-state-of-marketing.pdf

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