Bob Lederer RBDR

My Mystery Shopping Escapade | RBDR

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June 20, 2018. Today on RBDR:

RBDR host Bob Lederer details how a research story came to him: an email scam inviting him to join a mystery shopping network, earn $300 per assignment and handle two of them a week. All he had to do was cash a large check and start spending. (No, Bob isn’t that dumb.)

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Bob Lederer RBDR

Selling Kantar? Update from its President | RBDR

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June 19, 2018. Today on RBDR:

Kantar President Wayne Levings provides an update on the current and possible future role of Kantar, inside and independent of WPP.

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Bob Lederer RBDR

Accomplishments of Chief Data Officers | RBDR

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June 18, 2018. Today on RBDR:

Gartner studied the existence and progress of the newest role in corporations, Chief Data Officer. It paints a mostly positive picture.

Find both a summary, and the study itself, by clicking here.

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Bob Lederer RBDR

Tips for Training Storytelling to Researchers | RBDR

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June 14, 2018. Today on RBDR:

David VL Smith has been teaching and nuturing market researchers to become storytellers for over a decade, well before it became a must-have capability for any market researcher to shine. David shares some of his learnings from those 10 years of experience.

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Bob Lederer RBDR

CFO – CMO Divide With Digital Marketing Metrics | RBDR

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June 13, 2018. Today on RBDR:

A Viant study reports on the conflict between corporate CFOs and CMOs shows substantial percentages of CFOs are uncertain about the value of digital marketing metrics, and at the same time CMOs concede there are significant issues with digital metric collection.

Find a link to this study by clicking here.

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