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June 28, 2018. Today on RBDR:
Bob Lederer passes along advice about becoming a Mystery Shopper participant from the President of the Mystery Shopper Providers Association, Charles Stiles.
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June 27, 2018. Today on RBDR:
The Managing Director of The Leading Edge, Chris Paxton, foresees a new era in marketing not far over the horizon.
It would do away with traditional ways of evaluating marketing programs that wait until after they have run their course – and instead adopt performance evaluation based on agreed-upon forecasted results for a marketing overture.
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June 26, 2018. Today on RBDR:
A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.
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June 25, 2018. Today on RBDR:
David Smith shares seven important tips for transforming researchers into storytellers.
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June 21, 2018. Today on RBDR:
Eileen Campbell discusses the new holding company, Reid Campbell Group, that has been set up by Andrew Reid, Jennifer Reid and Campbell herself.
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RFL Communications, Inc. 