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July 25, 2018. Today on RBDR:
MARU/Matchbox Chief Research Officer Andrew Grenville discusses a major step necessary for device agnostic research to live up to its promise: designing surveys properly.
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July 24, 2018. Today on RBDR:
Brand Key’s 23rd annual Customer Loyalty Index shows shocking upheaval of brand leadership in 60% of the B2C and B2B categories that the study tracks.
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July 23, 2018. Today on RBDR:
GroupSolver is an automated platform that removes the need for human intervention in creation, aggregation and collection of open end responses. Its 70% retention rate with Type A clients seems to be evidence of its rich content, delivered immeasurably faster than traditional and earlier automated systems.
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July 19, 2018. Today on RBDR:
A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.
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July 18, 2018. Today on RBDR:
Pollsters in western society should consider themselves lucky. In Tanzania, a polling organization faces potential legal action by the government for conducting and publicizing a poll that shows the popularity of the current president has plummeted 41 points since 2016.
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RFL Communications, Inc. 