Bob Lederer RBDR

B2B Mktg Study Shows Self-Defeating Voids | RBDR

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August 2, 2018. Today on RBDR:

It refers only to B2B in Australia (so its results could be seen as a B2B industry microcosm or an outlier), however the 2018 Green Hat B2B Marketing Outlook primarily paints an unimpressive picture for all but best-in-class companies.

Find the original report here: https://www.marketingmag.com.au/hubs-c/feature-best-of-b2b-green-hat/

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Bob Lederer RBDR

Insight into Ipsos’ Buyout of Four GfK Divisions | RBDR

 

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August 1, 2018. Today on RBDR:

An analysis of Ipsos’ proposed acquisition of four GfK custom research divisions from the perspectives of both companies.

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Bob Lederer RBDR

How Easy For Corporate Analytics to Fail | RBDR

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July 31, 2018. Today on RBDR:

McKinsey & Company has identified 10 red flags that signal that a particular business’ analytics program is failing (probably undetected).

Click here to read a relevant study.

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Bob Lederer RBDR

Alternatives to Cookies (Thanks, GDPR) | RBDR

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July 30, 2018. Today on RBDR:

The implementation of RBDR and its requirement that every individual surfer approve use of their cookies on each website is leading marketers to alter their research focus and rely on alternative data. A Maror Consulting/Mailjet study reveals some of those options.

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Bob Lederer RBDR

Bill Harvey: Brand Building Without Targeting | RBDR

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July 26, 2018. Today on RBDR:

Bill Harvey proposes brand building solutions that go beyond targeting.

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