Bob Lederer RBDR

Research’s Latest Reproducibility Crisis | RBDR

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August 29, 2018. Today on RBDR:

A new research “reproducibility crisis” is upon us after 21 social science studies conducted between 2010 and 2015 were repeated and only 13 “reproduced” the same results 8 to 12 years later.

Thumbnail image via nature video.

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Bob Lederer RBDR

Four Noteworthy Market Research Trends | RBDR

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August 28, 2018. Today on RBDR:

Four not obvious changes taking place in market research have been identified by Infiniti Research.

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Bob Lederer RBDR

Superiority of Stories (With Guest Dr. David Aaker) | RBDR

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August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

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Bob Lederer RBDR

What 57% of Researchers Do Wrong | RBDR

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August 23, 2018. Today on RBDR:

What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that 57% of marketers are “p-hacking,” which is throwing off their results and potentially costing companies money from wrong results that occur due to p-hacking.

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Bob Lederer RBDR

Revenge of Former Smartphone Users | RBDR

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August 22, 2018. Today on RBDR:

A trend may have developed in the UK last year in which smartphone users elect to buy retro-style cell devices without Internet connectivity. They feel they are using their smartphones too much; some are even imposing personal limits on how much they use their smartphones via downloaded apps. This would be a very disturbing trends for research, to say the least.

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