Companies should never take a vacation from Facebook, explained by Jim Belosic from his company’s experiences. Google settles class action lawsuit brought by two searchers upset that Google shared those searches with third parties. Mintel released its first of scheduled quarterly reports on new social media trends. Rick Lenny joins IRI as its new Chairman.
Is a turnaround in the job prospects of marketers and market researchers finally underway? The minimum that each organization must do with respect to all their data: collect it, even if you are not sure what to do with it. Decipher President Kristin Luck takes on “conference fatigue,” an issue she shares with many of us in the industry.
Facebook is looking to hire a Washington, D.C. manager to push Instagram use among government officials, politicians and political influencers. Game developers have adopted use of oceans of data to learn about players’ habits, interests, etc.
The Gallup Organization settles with the federal government on two allegations of overbilling on noncompete contracts. Marketing consultant Douglas Van Praet zeroes in on underlying challenges facing brand research. Google Consumer Surveys Product Manager Paul McDonald explains its intense focus on mobile research–and how it will impact other research.
Two important legal stories in the research marketplace: 1) Ipsos SA is suing Aegis Plc in its acquisition of Synovate back in 2011. Ipsos is alleging Aegis overstated Synovate’s profits, failed to disclose legal and financial information and exaggerated the number of Synovate customer contracts. 2) Thomson Reuters is cooperating with the New York Attorney General’s Office regarding its early release of semi-annual results from the University of Michigan Consumer Survey. The Conference Board is investigating financial benefit by some from early release of two pieces of its widely used data.
RFL Communications, Inc. 