Bob Lederer RBDR

Larry Gold dies. Bill Harvey shares his ARF ’15 ReThink highlights. (RBDR 3 18 2015)

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Today on RBDR: 1) Larry Gold, for 25 years the Editor or Co-Editor of Inside Research, died last Friday. He was believed to be 80 years old. 2) Bill Harvey tells Bob Lederer which presentations at the ARF 2015 ReThink Conference made the most meaningful impressions on him.

Bob Lederer RBDR

The “New” mobile trends. Unilever’s Sthanunathan on people vs. consumers (RBDR 3.17.2015)

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Today on RBDR: 1) FocusVision releases a third annual white paper that details new trends in mobile research usage.( http://ww2.focusvision.com/wp-content/uploads/2015/03/FV_Dec_MobileUpdateWhitePaper.pdf))

2) Unilever SVP CMI Stan Sthanunathan explains why Unilever marketing designs lead his research effort to focus on people and not individuals as consumers.

Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.

Bob Lederer RBDR

Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

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Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.

Bob Lederer RBDR

Analytic questions a corp must ask itself. Mkters can’t understand customers. (RBDR 3.11.2015)

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Today on RBDR: 1) Corporations are curious and, simultaneously, confused about what to do about analytics, its implementation and how it actually would benefit the business. 2) A study investigates whether marketing managers can effectively step in the shoes of their customers. It concludes that basically they can not, except when those managers are advised about biases they need to take into account.