Bob Lederer RBDR

Consumers moving toward control of personal data. Social media self-measurement? (RBDR 6.8.2015)

Today: 1) Consumers may edging closer to insisting that they gain greater control of their personal information. 2) AdExchanger discusses the controversy between social media sites and media agencies over the sites’ self measurement.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next step in Customer Experience Management, Customer Advocacy.

Check out MarketProbe.com.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Facebook clicks are illusory. Multiscreen strategies. Apple grower MR. (RBDR 6.4.2015)

Today on RBDR: 1) Marketing on Facebook, using its members, is fools gold if clicks are a prominent part of the plan. 2) SAS Global Customer Intelligence Director Wilson Raj offers 4 winning multiscreen strategies. 3) How apple growers are using consumer input to make their future decisions about which apple varieties to grow.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Big Sofa. UCLA student MR controversy, AMS founder steps down. (RBDR 6.3.2015)

Today on RBDR: 1) Big Sofa is a video research aid for client research departments and research agencies 2) UCLA graduate student Michael LaCour’s research about acceptance of same sex marriages was controversial enough, then word leaked that the project was built on big research. 3) Applied Marketing Science President and founder Bob Klein is retiring after 26 years.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

FCC Strengthening 1991 TCPA rules. eMarketer “MultiScreen” insights (RBDR 6.2.2015)

Today on RBDR: 1) The FCC is poised to toughen provisions in the Telephone Consumer Privacy Act, which MRA Director of Government Affair Howard Fienberg warns will have major deleterious effects on market research. 2) eMarketer’s “MultiScreen Usage Roundup” shares insights about marketers’ reachout to eye-wandering consumers.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Jawbone sues Fitbit over MR. Biz internships need MR savvy. MR “ambulance chasers.” (RBDR 6.1.2015)

Today on RBDR: 1) Jawbone sues Fitbit, Inc. for new employees’ alleged sharing of proprietary secrets, including market research. 2) A key to landing a Summer business internship is said to be students’ “market research savvy.” 3) Stunning revelation from Precision Opinion’s Jim Medick that improper use by researchers of mobile research phone numbers can lead to legal penalties of $500.00 per call.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE