Bob Lederer RBDR

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR:

1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us?

2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity.

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

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Bob Lederer RBDR

Behind comScore-Rentrak merger. Twitter NP in works? (RBDR 10.1.2015)

Today on RBDR:

1) The comScore merger with Rentrak should not be much of a surprise when you consider their respective ownership moves of the past year.

2) Twitter is reported to be working on a longer-form version of the 140-character service (story link HERE).

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and read the white paper HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

How Twitter users connect w/TV. What’s specifically wrong with Big Data. (RBDR 9.30.2015)

Today on RBDR: 1) Twitter reveals results of a study that shows a new dramatic link between television viewing and tweeting. (Story link: http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/) 2) If you have a strong and positive belief about the current state of Big Data, you will want to think again after you hear our interview with Slater Victoroff, CEO of indico Data Solutions, on RBDR. (Story link: http://techcrunch.com/2015/09/10/big-data-doesnt-exist/#.nzwjs5:Q70F)

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RBDR

Pew Discovers Web Survey Secrets. Yogi Berra Could’ve Been MR Resource. (RBDR 9.25.2015)

Today on RBDR:

1) Pew Research Center released results from a study of Web surveys users and those who don’t participate in that fashion — and explains what exclusion of non-Web respondents does to results. See the studies in question HERE and HERE.

2) The great philosopher, Yogi Berra, died this week. What he could have taught us in market research.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

2 new services. Pinterest milestone. Obama Social & Behavioral Sciences exec order. (RBDR 9.24.2015)

Today on RBDR: 1) New services from Rocket Fuel and Affectiva present appealing improvements in, respectively, campaign development and emotional involvement/engagement with videos. 2) Pinterest marks a major point in its development, with its 100 millionth active monthly user. 3) President Obama issues an executive order establishing a federal Social & Behavioral Sciences team that is intended to coax better individual decisions.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE