Bob Lederer RBDR

Free Advanced Learning. Client of the Year: Gamification. Solution to Supermarket Out of Stocks? (RBDR 12.10.2015)

Today on RBDR:

1) Every business has an opportunity to try out a FREE story-based insights and analytics tool through the end of December. Find the offer at this link.

2) RFL Communications’s 2015 Client of the Year Award for Gamification goes to Salesforce.com‘s Wendy Close.

3) A vexing supermarket retail problem, Out-of-Stocks, which also throws off sales & profit brand projections, may have a long-sought solution.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

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Bob Lederer RBDR

Human brains: not M or F. Client of the Year: Crowd Science. New OOH measurement. (RBDR 12.9.2015)

Today on RBDR:

1) A Tel Aviv University study shows that brains anatomies are not predominantly male or female.

2) Civic Science presents National CineMedia and VP Sunil Soman as “Client of the Year Award” winner for 2015 in the Crowd Science research category.

3) The Traffic Audit Bureau for Media Measurement is readying to test a strongly enhanced Out of Home advertising measurement system that reflects advances in research since its last version in 2010.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Snapchat avoids targeted ads. Client of the Year Awards. Eye tracking panel. (RBDR 12.8.2015)

Today on RBDR:

1) Snapchat made the decision not to provide targeted advertising, and the pressure is growing to change that decision.

2) KL Communications’ presents Con Edison and its Kristen Murphy as “Client of the Year Award” winner for 2015 in the Co-Creation research category.

3) Tobii and Adssets will launch a continuous eye tracking panel, said to be the first of its kind.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

MR Ideas for Big Data. 1st Client of the Year Award. A Special “Thank You.” (RBDR 12.7.2015)

Today on RBDR:

1) Denyse Drummond-Dunn presented ideas for market researchers to follow to effectively coordinate with Big Data at Belgium’s BAQMaR meeting. We share some of the most valuable points.

2) RFL kicks off our “Client of the Year Awards” for 2015 with the recipient in the Advertising Research category.

3) A big thank you to many in the RBDR audience for their support last week.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. For more information, be sure to visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

RBDR Notice of Suspended Production, Week of 11/30 – 12/3

Production of the Research Business DAILY Report has been suspended this week. The next edition of RBDR is expected to arrive on Monday, December 7th. Mr. Lederer will be in mourning during this time after the death of his mother.

We here at RFL Communications wish to thank the hundreds of RBDR viewers and RFL newsletter subscribers who have sent their heartfelt condolence messages to Bob. If you would like to give, Bob asks that in lieu of gifts, a donation be made to the Hebrew Immigrant Aid Society, in acknowledgment of Mrs. Lederer’s status as a survivor of the Auschwitz–Birkenau concentration camp during the Holocaust. Find their website at HIAS.org.

In the meantime, feel free to catch up on previous editions of RBDR at our official YouTube Channel.

Thank you for your support of Research Business DAILY Report, we’ll see you again soon!