Bob Lederer RBDR

New P&G CRM platform. 70% of Fortune 500s use focus groups. More mobile inroads. (RBDR 01.05.2016)

Today on RBDR:

1) The remarkable popularity of traditional focus groups in Fortune 500 companies.

2) The inroads mobile is making with paid social and paid search clicks.

3) P&G details for CPGMatters’ Jack Grant its new CRM platform and ecosystem, designed to spread its understanding of nearly five billion consumers globally.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

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Bob Lederer RBDR

RFL & RBDR MR Exec of the Yr, Client MRer of Yr & Story of the Year (RBDR 1.4.2016)

Happy New Year, RBDR is back! Today, RBDR and parent company RFL Communications:

1) announce a new annual award, the Larry Gold Research Story of the Year,

2) name the 2015 Market Research Story of the Year,

3) name the 2015 Client Market Research Executive of the Year.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

FocusVision sold. Microsoft Pulse launches. 3 RFL Client of Year Awards. (RBDR 12.16.2015)

Today on RBDR:

1) FocusVision is acquired by a Swedish private equity group, EQT.

2) Microsoft Pulse launches as a new FREE multi-purpose research tool. Its head, Dritan Nesho explains its new research empowerment.

3) RFL “Client of the Year Awards” are announced for Research innovation, Online Communities and Online Panels.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit their Case Studies website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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Bob Lederer RBDR

Fulgoni on Black Friday cont’d. Client of Year Award. YouGov on UK pollsters. (RBDR 12.15.2015)

Today on RBDR:

1) comScore Chairman Emeritus Gian Fulgoni wraps up his thoughts about the implications on research from the 2015 evolution of Black Friday and Cyber Monday.

2) RFL’s Client of the Year in the Foresight Growth category is Johnson & Johnson Canada’s Jeff Srour.

3) YouGov released its analysis about what pollsters did wrong in their projections for last May’s UK elections.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s Case Studies website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Gian Fulgoni on Black Friday. Client of Year Award. Nielsen CEO Talks currency. (RBDR 12.14.2015)

Today on RBDR:

1) What does the 2015 evolution of Black Friday (a drop in sales) and Cyber Monday (a notable increase in sales) mean to researchers? comScore Chairman Emeritus Gian Fulgoni tells RBDR viewers.

2) Based on a Nielsen Consumer Neuroscience recommendation, RFL’s Client of the Year in the Digital Day in the Life category is Yahoo!’s David Iudica.

3) Nielsen CEO Mitch Barns tells Wall Street analysts that a change in marketing currency is on the way, but he remained cryptic about what form that new currency might take and when it may take hold.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s Case Studies webpage to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.