Bob Lederer RBDR

MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR:

1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study.

2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys.

3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram social media data.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report, which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

2015 salaries for MRx pros. New IoT definition. Former MRweb reporter passes. (RBDR 01.20.2016)

Today on RBDR:

1) Burtch Works Executive Recruiting releases its 2015 salary report for market researchers, including a review of trends in the client- and supplier-side research marketplace. Find the study and read it for yourself here.

2) YouEye Marketing Director Elina Lipkin provides a different definition for the Internet of Things (IoT).

3) MRWeb announces the passing of of a familiar research industry reporter, Michael Kenyon, its U.S. Director of Operations from 2003 – 2008.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit RFLOnline.com and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Yahoo! Releases 13.5TB of data for analysis. TransgressiveX tackles brand equity enhancement. (RBDR 01.19.2016)

Today on RBDR:

1) Yahoo! announces that it’s releasing 13.5 terabytes of data for academic analysis.

2) TransgressiveX releases its “Brand eXchange Power Survey” to better determine brand equity, and how to elevate it based on several different factors.

RBDR is sponsored by RFL Communications, the research industry’s premier news and insight source through four major newsletters, the world’s “Top 50 Research Organizations,” and 2016’s upcoming Market Research Toolbox Report.

For more details on RFL and how you can subscribe to its four publications, visit our website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Survey software study details. The truth about Decision Scientists. (RBDR 01.18.2016)

Today on RBDR: 1) PC Magazine commissioned a study of 10 survey software choiced. See what the author, Esther Schindler, concluded. Find the link to this original story here.

2) The truth about Decision Scientists, their effectiveness inside corporations and what businesses must do to optimize the use of their skills. Read this original story here.

Programming Note: RFL’s Associate Editor, Chris Clow, is sitting in for Bob Lederer today. Bob will be back tomorrow.

RBDR is sponsored by RFL Communications, the research industry’s premier news and insight source through four major newsletters, the world’s “Top 50 Research Organizations,” and 2016’s Market Research Toolbox Report.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Mkting mix modeling needs new elements. Alex Hunt explains FeelMore50 learnings. (RBDR 01.14.2016)

Today on RBDR:

1) AT&T Director, Market Research & Analysis Greg Pharo explains why marketing-mix modeling needs to incorporate new elements to optimize its output and results beyond sales.

2) The BrainJuicer FeelMore 50, in its third incarnation, has helped develop several new advertising learnings. Americas President Alex Hunt shared those with RBDR.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.