Bob Lederer RFL Communications, Inc.

Options to Achieve Data Democratization / RBDR

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July 22, 2019

Today on RBDR: Digital Mortar founder Gary Angel discusses the problems he has faced in serving some clients due to data democratization. And he offers three substantive suggestions for successful implementation of data democratization.

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Bob Lederer RFL Communications, Inc.

What Does Its Acquisition by Bain Capital Mean For Kantar / RBDR

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July 18, 2019

Today on RBDR: What’s next for Kantar–its role and competitiveness in the market research industry–following acquisition of 60% of the business by Bain Capital from WPP?

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Bob Lederer RFL Communications, Inc.

Engagement Metrics Centered On Retention and Loyalty / RBDR

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July 17, 2019

Today on RBDR: Three metrics stand out in assessing a company’s success with engagement: Share of Wallet, Customer Stickiness and Customer Lifetime Value. That is according to the Institute for the Future. (Link to blog: https://visionedgemarketing.com/marketing-metrics-engagement-economy/)

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Bob Lederer RFL Communications, Inc.

Mark Cuban Says AI Will Diminish Computer Science/ RBDR

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July 16, 2019

Today on RBDR: Billionaire investor Mark Cuban tells digital and Internet expert Kara Swisher about a prodigious change coming to the corporate world. The importance of computer science experts will begin to diminish at the hands of artificial intelligence, irretrievably altering necessary business skills. (Link to the podcast audio and transcript: https://www.vox.com/recode/2019/5/29/18644652/mark-cuban-ai-computer-science-coding-liberal-arts-kara-swisher-steve-case-decode-podcast-interview)

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s “Unforeseeable” in MR’s Future (Part 2) | RBDR

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July 15, 2019

Today on RBDR: Bill Harvey wraps up his two-part look at the future of market research. Today, he shares his thoughts about a handful of unforeseeable considerations that will have a major impact.

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