Bob Lederer RFL Communications, Inc.

Instagram’s Three Uses For Market Research / RBDR

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July 30, 2019

Today on RBDR: With over one billion users, Instagram is, step-by-step, building a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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Bob Lederer RFL Communications, Inc.

“Branded Content” Strives for Television Acceptance / RBDR

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July 29, 2019

Today on RBDR: Bill Harvey explains the history of “Branded Content,” which I learned is a fancy way of referring to sponsoring a program–and Bill notes the current discussions about using branded content on television.

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Bob Lederer RFL Communications, Inc.

Wall Street Analyst Projects Kantar Research’s Future / RBDR

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July 25, 2019

Today on RBDR: Short-term expectations for Kantar Research under 60% ownership by Bain Capital are projected by a Wall Street analyst from Huber Research Partners, LLC, Managing Director Douglas Arthur.

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Bob Lederer RFL Communications, Inc.

Standard MR Approaches Are A Lose-Lose Situation / RBDR

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July 24, 2019

Today on RBDR: The “cons” of relying on standardized research for projects outweigh the “pros” by a wide margin, according to Stephan Teuber, Managing Director of Heidelberg, Germany research agency Gesellschaft fur Innovative Marktforshung mbH. He calls it a “lose-lose” for the client and their agency.

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Bob Lederer RFL Communications, Inc.

Mars Also Fixing Its Advertising Gender Bias / RBDR

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July 23, 2019

Today on RBDR: Unilever’s active program to “unstereotype” its advertising is designed to eliminate bias in the representation of women. Mars is stepping out and letting people know that it, too, is working to fix identical gender bias in its marketing and ads.

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