Bob Lederer RFL Communications, Inc.

Strange Goal For Customer Experience Research / RBDR

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August 7, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported the state of customer experience research, which has diverted to a deep, intense comprehension of how badly customers can be treated before you lose their loyalty.

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Bob Lederer RFL Communications, Inc.

Facebook Research Decodes Thoughts Into Words/RBDR

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August 6, 2019

Today on RBDR: Researchers at the University of California – San Francisco and Facebook have developed a breakthrough technology which decodes thoughts from the brain into words in real time. For Facebook, this could lead to enabling individuals to send their texts using their brain (at five times the speed of typing).

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Bob Lederer RFL Communications, Inc.

Nielsen’s Strategic Review Decision Coming In Q3 / RBDR

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August 5, 2019

Today on RBDR: Nielsen’s second quarter financials have been released–and the big “aha” may be its statement that a planned strategic evaluation (sell, sell partially or keep and reorganize the business) is expected to be completed in the upcoming quarter of 2019.

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Bob Lederer RFL Communications, Inc.

Unilever’s Data-Driven Marketing Success / RBDR

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August 1, 2019

Today on RBDR: Unilever’s decision to adopt a data-driven marketing approach demonstrates for many other major companies how it can pay off. Find out how successful it has been early on, and why.

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Bob Lederer RFL Communications, Inc.

Data Analytics Platform Difficulties / RBDR

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July 31, 2019

Today on RBDR: Establishing a fully functional and efficient data analytics platform inside an organization has many tricky steps to ensure that data scientists can deliver on their corporate assignments without being distracted or frustrated.

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