Bob Lederer RFL Communications, Inc.

Bill Harvey’s Take on John Wanamaker & Digital / RBDR

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September 17, 2019

Today’s RBDR: Research Measurement Technologies’ Bill Harvey presents his insights as to the progress in advertising effectiveness that has come from digital media. He thinks John Wanamaker would be pleased.

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Bob Lederer RFL Communications, Inc.

NPS Evaluations About Delta Airlines Raise Questions / RBDR

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September 16, 2019

Today’s RBDR: Delta Airlines would appear to be consumers’ favorite U.S. domestic airline based on its superior record with respect to lowest percentage of late arrivals and cancellations. Yet, Delta trails competitors in customer satisfaction NPS evaluations, which, it can be argued, demonstrates frailties with NPS.

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Bob Lederer RFL Communications, Inc.

Facebook’s Data Upheavals / RBDR

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September 12, 2019

Today’s RBDR: Data, notably its availability and control, has become an area of intense activity at Facebook on several fronts in recent months.

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Bob Lederer RFL Communications, Inc.

MR Analyst Ranked #36 Most Promising Career (of 800) / RBDR

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September 11, 2019

Today’s RBDR: The evidence continues to build about the attractiveness of a research career as a terrific option for high school and undergrad students. It comes from a Wall Street Journal ranking of best U.S. occupations through 2028, which based on projected annual openings and median salaries, shows MR Analyst is #36 (out of over 800!).

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Bob Lederer RFL Communications, Inc.

“Data Strategist” a Must-Have for MR Projects / RBDR

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September 10, 2019

Today’s RBDR: Michael Lieberman of Multivariate Solutions responds to July 31 RBDR about the inadvisability of relying on an analytics platform for most research projects. It can come down to whether a data researcher, statistician or data strategist conducts the research project.

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