Bob Lederer RFL Communications, Inc.

Small Cos Filling TV Info Needs Left By Nielsen, comScore / RBDR

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September 25, 2019

Today’s RBDR: Significant changes among TV viewers pertaining to how, when, why they are viewing has encouraged small, private companies to develop more in-depth commercial TV measurement capabilities. Some of them are highlighted in a blog by Multichannel News’ Senior Financial Editor Mike Farrell.

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Bob Lederer RFL Communications, Inc.

Who is Bob Hoffman – And Why He Alleges An Ad Agency Conspiracy / RBDR

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September 24, 2019

Today’s RBDR: “Ad Contrarian” Blog author Bob Hoffman is “Chief Aggravation Officer” at Type A Group, also a former ad agency creative head and two-time CEO. He alleges some sort of advertising agency “conspiracy” in failing to uncover numerous online advertising scandals. (Link to blog: https://www.mumbrella.asia/2019/09/the-ad-industry-conspiracy-of-silence-on-digital-media-agencies-are-either-stupid-or-keeping-their-mouths-shut)

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Bob Lederer RFL Communications, Inc.

U of Alabama’s Football Enforcement Of Students / RBDR

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September 23, 2019

Today’s RBDR: Tracking is common these days, however, the University of Alabama is tracking its students who sit in the student section at home football games. It’s a little Orwellian. After the first game, Alabama’s head coach, Nick Saban, expressed extreme displeasure because tracking showed few students sat through the whole game.

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Bob Lederer RFL Communications, Inc.

Q3 2019 Research Market Hiring Conditions / RBDR

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September 19, 2019

Today’s RBDR: The latest research industry hiring trends, possibilities and conditions from Reeve Associates’ Phil Reeve are reviewed by RBDR.

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Bob Lederer RFL Communications, Inc.

What You Probably Didn’t Know About AI-Driven MR / RBDR

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October 18, 2019

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

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