Bob Lederer RFL Communications, Inc.

Why Facebook w/o “Likes” Test Matters to Research / RBDR

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October 7, 2019

Today on RBDR: Facebook is hiding “Likes” in a test of its service in Australia. What could the impact be on researchers if Facebook makes a significant change based on this test? In recent years researchers have discovered information they can derive from “Likes.”

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Bob Lederer RFL Communications, Inc.

RFL’s 2019 Report on Top 50 Research Organizations Worldwide

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October 2, 2019

Today’s RBDR: Details from the RFL 2019 Global Top 50 Research Organizations (GT50): the types of companies and several of the companies themselves. A copy of the report is available in exchange for a Patreon sponsorship with RBDR.

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Bob Lederer RFL Communications, Inc.

Mark Cuban Predicts AI Will Curtail Computer Science / RBDR

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July 16, 2019

Today on RBDR: Billionaire investor Mark Cuban projects a prodigious change in the corporate world: the importance of computer science experts will begin to diminish as artificial intelligence grows and settles in. (Link to podcast audio & transcript: https://www.vox.com/recode/2019/5/29/18644652/mark-cuban-ai-computer-science-coding-liberal-arts-kara-swisher-steve-case-decode-podcast-interview)

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Bob Lederer RFL Communications, Inc.

MR Agencies Need To Shift Focus To Social Messaging / RBDR

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September 30, 2019

Today on RBDR: Market research always wants to maintain (even strengthen) its relevance to corporate clients. Many believe it is time for market research agencies to shift their focus to where expanding numbers of people are spending their time – social messages (using apps). Rival Technologies’ Andrew Reid explains.

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Bob Lederer RFL Communications, Inc.

MC’s Successful Trade: Advertising for “Experiences” / RBDR

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September 26, 2019

Today’s RBDR: Six years ago, Mastercard shifted an undisclosed but significant volume of its advertising spending to “experiences.” That has brought incredible benefit to the Mastercard brand; specifically, after the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands.

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