Bob Lederer RFL Communications, Inc.

MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Bob Lederer RFL Communications, Inc.

LRW Strategy Behind Acquisition Spree / RBDR

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October 23, 2019

Today on RBDR: RBDR smells a story when a research agency, particularly one with a progressive tinge, accelerates its course with a steady flow of acquisitions. Lieberman Research Worldwide has made four this year and six in the past 24 months, prompting us to speak with LRW President & COO Jeff Reynolds.

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Bob Lederer RFL Communications, Inc.

Kantar’s Future Could Be Up In The Air Again in 2023 / RBDR

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October 21, 2019

Today on RBDR: You and the rest of the research world may have thought Bain Capital’s acquisition of 60% of Kantar was the end of the drama around the sale of one of the world’s biggest and most important research organizations. However, for a minimum of three years, executives at Kantar will go about their jobs not knowing who its owners may be in 2023.

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Bob Lederer RFL Communications, Inc.

Three Market Research Uses Emerge For Instagram / RBDR

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October 17, 2019

Today on RBDR: With over one billion users, Instagram is slowly but surely gaining a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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Bob Lederer RFL Communications, Inc.

Mastercard Wins By Trading Ad Dollars for “Experiences,” / RBDR

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October 16, 2019

Today’s RBDR: Six years ago, Mastercard shifted significant volume of its advertising spending to “experiences.” After the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands, from #87 to #12.

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