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November 6, 2019
Today on RBDR: Five lessons researchers can learn from the gaming industry, from FlexMR Research Associate Charlotte Evans
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November 4, 2019
Today on RBDR: Burtch Works, producer of an annual market research salary survey, stepped out to give advice to market researchers who see and are concerned about the rapidly expanding role of analytics inside their companies. (Link to study: https://www.burtchworks.com/2019/10/14/marketing-research-2019-salaries-hiring-market-trends-industry-outlook/)
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October 30, 2019
Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.
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October 29, 2019
Today on RBDR: Wall Street Journal reporter Sharon Terlep reported on the highly unusual state of customer experience research: instead of positive goals, its odd focus is on how badly a customer can be treated before a brand loses that customer’s loyalty.
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October 28, 2019
Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.
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