Bob Lederer RFL Communications, Inc.

Blurring Lines Between B2C and B2B Marketing / RBDR

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December 10, 2019

Today on RBDR: The line between B2B and B2C marketing is blurring. So says Chief Outsiders CMO Kim Salzer, who explains that its has a lot to do with the evolution and growth of Millennials and the explosion of Generation Ys.

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Bob Lederer RFL Communications, Inc.

Melanie Courtright Named Insights Association CEO / RBDR

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December 9, 2019

Today on RBDR: RBDR Producer Bob Lederer comments on the Insights Association decision to hire Dynata Vice President of Research Science & Data Strategy Melanie Courtright to become its new CEO, effective January 1, 2019.

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Bob Lederer RFL Communications, Inc.

Toluna CEO Petit’s 3 MR Predictions for 2020 / RBDR

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December 5, 2019

Today on RBDR: Toluna founder and CEO Frederic-Charles Petit verbalizes portions of the three predictions he forwarded to Research Business Report for its annual December “Predictions” issue. Check out RFLOnline.com to learn more about Research Business Report.

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Bob Lederer RFL Communications, Inc.

Consumer Attitudes About Chat Is Mobile MR’s Next Hope / RBDR

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December 4, 2019

Today on RBDR: RBDR Producer Bob Lederer believes one of the obstacles which may be holding back far wider use of mobile research is accessing chat for research. That may change in 2020. (Link to this report: https://www.rivaltech.com/chat-surveys-versus-traditional-online-surveys)

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Bob Lederer RFL Communications, Inc.

Influencer Mktg May Be Superior, But How Do You Access Them? / RBDR

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December 3, 2019

Today on RBDR: RBDR has reported some problems with Influencer Marketing, yet it is very positively viewed by marketers compared with alternative, traditional competitive options. What are the best means of finding influencers?

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