Bob Lederer RFL Communications, Inc.

Four Special Social Media-Building Tools For Business / RBDR

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January 28, 2020

Today on RBDR: Susan Gilbert, an expert in online promotion, recommends four tools which she has seen boost social media success for business.

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Bob Lederer RFL Communications, Inc.

Bill Harvey Likes Local TV Nielsen “Impressions” / RBDR

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January 27, 2020

Today on RBDR: Media research guru Bill Harvey discusses an RBDR report from a few weeks ago which noted that Nielsen Media is readying to make available “Impressions,” replacing ratings points for local television media buys.

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Bob Lederer RFL Communications, Inc.

Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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Bob Lederer RFL Communications, Inc.

New MR Benefiting Procter Consumers / RBDR

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January 22, 2020

Today on RBDR: Writing for The Motley Fool, Adria Cimino details a pair of major research-related innovations and contributions that have been implemented for Procter & Gamble Pampers diapers and Oral B products.

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Bob Lederer RFL Communications, Inc.

Good Advertising News for Streamed TV Viewing / RBDR

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January 21, 2020

Today on RBDR: Bill Harvey discusses a Fox study due for release the last week of January, which discusses Return on Ad Spending for News & Sports programs, plus ad spending value from TV program viewing on streamed, non-traditional devices.

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