Bob Lederer RFL Communications, Inc.

Advertisers Seek Six-Month Reprieve From CCPA / RBDR

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February 5, 2020

Today on RBDR: The California Consumer Privacy Act, protecting the privacy of the state’s citizens, launched January 1. Five U.S. advertiser associations have written to California Attorney General Xavier Becerra, requesting a six-month delay (beyond the scheduled July 1 CCPA compliance date) so that all aspects of the law can shake out.

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Bob Lederer RFL Communications, Inc.

Concept of “Data” Isn’t What Many Marketers Believe / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 4, 2020

Today on RBDR: Steve McKee, co-founder of McKee Wallwork + Co., a market advisory firm, raises interesting and important questions about the concept of “Data” – what it provides and can not – for marketers.

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Bob Lederer RFL Communications, Inc.

An Authoritative Look Inside Predictive Analytics / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 3, 2020

Today on RBDR: What are Predictive Analytics’ definitive pros and cons? A research executive, who has conducted over 100 projects which used it, shared a predictive analytics case history in lavish detail.

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Bob Lederer RFL Communications, Inc.

Super Bowl 54 Advertising Preview / 54

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 30, 2020

Today on RBDR: What can be expected from this Sunday’s advertising during the Super Bowl 54 telecast. Decision Analyst EVP Bonnie Janzen and SVP Clay Dethloff give RBDR a preview.

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Bob Lederer RFL Communications, Inc.

New David Smith Book Receives Big RBDR Thumbs Up / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 29, 2020

Today on RBDR: We are recommending DVLSmith head David Smith’s new book: “The High Performance Customer Insight Professional.” It is something of a primer for research newbies and a refresher for veteran researchers. A breezy read, it addresses the rough-and-tumble research world’s challenging personal and professional subjects in a short, snappy fashion.

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