Bob Lederer RFL Communications, Inc.

Fox Study’s Coronavirus Impacts / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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Bob Lederer RFL Communications, Inc.

MR In the Covid19 Era: Ep. 2 (Chris St. Hillaire) / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 30, 2020

Today on RBDR: RBDR’s new series, “Market Research in the Covid19 Era” continues, featuring MFour President Chris St. Hillaire concerning the agency’s very recent researcher survey.

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Bob Lederer RFL Communications, Inc.

Research In the Covid19 Era: Episode #1 / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 26, 2020

Today on RBDR: We launch our new series today – Research In The Covid19 Era – with Jon Last, President of Sports & Leisure Research, presenting his point of view about the sad current situation facing research and what he believes can and should be done to cope.

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Bob Lederer RFL Communications, Inc.

Brands Must Alter Their Consumer Behavior Now / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 25, 2020

Today on RBDR: Companies and brands already find themselves under the gun as the U.S. Coronavirus crisis barely gets started. In the crosshairs are the fulfillment of their promises to consumers and somewhat obvious essentials they should be providing their consumers without a request.

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Bob Lederer RFL Communications, Inc.

More Bill Harvey Advice On Coronavirus Advertiser Messaging / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 24, 2020

Today on RBDR: As the Coronavirus manhandles the world population in ways we have never faced before, Bill Harvey offers several important new ideas for advertisers and ad agencies

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