Bob Lederer RFL Communications, Inc.

Upholding Consumer Engagement In Covid-19 Era / RBDR

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May 6, 2020

Today on RBDR: DigitalMR CEO Michalis Michael takes on a most difficult task facing marketers right now: how to stay engaged with your customers even though they can’t use your product or service now, during the Coronavirus crisis. He offers 10 solutions.

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Bob Lederer RFL Communications, Inc.

How Coronavirus Has Been Changing Consumers / RBDR

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May 5, 2020

Today on RBDR: AMC Global Research VP Kelly Jasper reveals a handful of consumer behavioral changes which the agency’s work has discovered that Coronavirus has unleashed.

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Bob Lederer RFL Communications, Inc.

“Back to Basics” With Consumer Surveys / RBDR

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May 4, 2020

Today on RBDR: Socratic Technologies’ VP and Director of Research Michael Lewis explains how and why the research agency took a course of “back-to-basics” to prove and ensure quality and reliability in its Coronavirus-era survey work.

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Bob Lederer RFL Communications, Inc.

During Covid-19, B2B Seems More Popular Than B2C / RBDR

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April 30, 2020

Today on RBDR: Paradigm Sample Vice President – Strategic Accounts Katie Egge explains the pronounced imbalance, so far, which she says B2B research is experiencing over B2C during the Coronavirus crisis.

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Bob Lederer RFL Communications, Inc.

KD Paine’s Communication, PR Recommendations / RBDR

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April 29, 2020

Today on RBDR: “The Queen of Measurement,” Katie Delahaye Paine, has been credited as a measurement expert for three decades. She presents two recommendations for companies intent on success during the continuing Coronavirus crisis.

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