Bob Lederer RFL Communications, Inc.

Heartwarming: Forced Teaching of MR on Zoom / RBDR

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May 26, 2020

Today on RBDR: ESL Insights LLC founder and CEO Ellen Sills-Levy tells her feel-good story of learning how to teach “Consumer Behavior” on Zoom for university students after the Coronavirus shut everything down in Gotham.

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Bob Lederer RFL Communications, Inc.

MR Shouldn’t Be Pennywise, Pound Foolish Even In Covid-19 Era / RBDR

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May 21, 2020

Today on RBDR: Media researcher Bill Harvey strongly opposes the philosophy “Pennywise and Pound-Foolish.” He points to the federal government’s current oversight of Coronavirus after two virus experiences in the last decade. There are parallels in market and media research.

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Bob Lederer RFL Communications, Inc.

Value-Adds Bolster Client Relationships During Covid-19 Crisis / RBDR

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May 20, 2020

Today on RBDR: MDI Global Founder & CEO Ron Gailey discusses extra information freebies the company provided to several research clients who, because of the Coronavirus, either considered or found themselves unable to maintain their projects.

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Bob Lederer RFL Communications, Inc.

In-Store Research Can’t Help But Be Impacted By Covid / RBDR

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May 19, 2020

Today on RBDR: VideoMining Founder and CEO Rajeev Sharma, fills RBDR in about highly significant changes that are taking place in-store during the Covid-19 crisis–and what those changes mean to brand marketers who rely on research to market to retailers and consumers.

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Bob Lederer RFL Communications, Inc.

Proud MR Covid-Era Behavior Shared by Insights Association / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 18, 2020

Today on RBDR: Insights Association Chief Executive Officer Melanie Courtright delivers a comprehensive overview of the numerous positive things she sees occurring across the market research industry.

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