Bob Lederer RFL Communications, Inc.

Charges & Defense By Google Of Its Data Collection / RBDR

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April 25, 2022

Today on RBDR: Very few Google users have an understanding of the data Google collects through its Messenger and Dialer apps. Doug Leith, a Trinity College Dublin professor sees a nefarious side to the data being collected, which he shared with Google. The response from Google was that the business was not using the collected data in any way that jeopardized individuals.

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Bob Lederer RFL Communications, Inc.

“Share of Search”: Better Predictor Of Purchase Intent / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 20, 2022

Today on RBDR: MyTelescope founder & CEO Rodrigo Graviz’s research business was founded on the hypothesis that “Share of Search” is the most accurate measurement of consumer and business purchasing intent and demand. He insists it’s more accurate than traditional projection tools that require multiple data sets.

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Bob Lederer RFL Communications, Inc.

The Case That Marketing Needs Decision Science, Too / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 18, 2022

Today on RBDR: When cooperation with decision scientists comes up, the link is logically always with market research or insights. But Santander UK Chief Customer and Analytics Officer Saj Arshad spoke about marketing as the consequential collaborator with decision science at MRS’ Impact 2022 conference.

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Bob Lederer RFL Communications, Inc.

“Plateaued” U.S. Social Media Market Is Bustling / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 15, 2022

Today on RBDR: The Infinite Dial 2022 report says growth in U.S. social media usage has plateaued at an estimated 82% of the population, but market activity isn’t stagnant. The best example is Tik Tok’s phenomenal vault into the top three SM sites over the last three years.

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Bob Lederer RFL Communications, Inc.

Brain Chip Implants? Americans Aren’t Ready For It / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 13, 2022

Today on RBDR: The research possibilities if brain chip implants existed are, for research purposes, entirely up to discussion and captivating, but for now the concept is nothing more than an idea and the public is dubious about it.

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