Bob Lederer RFL Communications, Inc.

Brand Damage For No Covid-Period Advertising: 5 Years of Recovery / RBDR

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June 22, 2020

Today on RBDR: Red C Research Chief Executive Officer Richard Colwell explains the damage that a brand does to itself by “going dark” during the current Coronavirus. Among the problems: competitive issues that have been shown to require five years to undo.

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Bob Lederer RFL Communications, Inc.

Mkters Must Especially Win Stakeholders’ Trust During Covid / RBDR

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June 18, 2020

Today on RBDR: DigitalMR CEO Michalis Michael asserts each marketer’s essential need to win the trust and support of all of six critical stakeholders during this Covid-19 crisis – and that requires a coherent communication plan.

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Bob Lederer RFL Communications, Inc.

Meet The Inventor of the Online Focus Group / RBDR

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June 17, 2020

Today on RBDR: n the late 1990s, Renee Frengut, out of frustration, decided to design an alternative to central focus groups for her work with clients. Out of that work came the online focus group, inspired by the intro and outro to the Brady Bunch television program. But it never caught on…til the Coronavirus. Contact her at ReneeFrengut@att.net

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Bob Lederer RFL Communications, Inc.

Guest Kevin Lonnie Interviews Bob Lederer / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 16, 2020

Today on RBDR: RBDR Producer Bob Lederer welcomes a guest moderator for “Market Research In The Covid-19 Era,” Episode #41. Please welcome KL Communications’ CEO Kevin Lonnie, who interviews Bob Lederer about what he has learned from the 40 episodes in this series.

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Bob Lederer RFL Communications, Inc.

A Big Idea For Covid-19 Research: “Extreme Creativity” / RBDR

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June 15, 2020

Today on RBDR: InSites Consulting Managing Director Tom de Ruyck provides specifics of what the company did to create insights for the new normal through solutions built around the idea of extreme-creativity. The key element: InSights Consulting’s proprietary 400,000-person community of “extreme” creative people.

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