Bob Lederer RFL Communications, Inc.

New, Compelling Covid-19 Messaging / RBDR

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July 15, 2020

Today on RBDR: Will Leach, CEO of Mindstate Group, has observed the marketing landscape during the Coronavirus, leading him to formulate several basic alterations in brand market messaging. He shares them with us today.(Please visit and download three Mindstate Blueprints at the Mindstate Group website: https://www.mindstategroup.com/resources-library?submissionGuid=04c84c9c-1fdf-4d85-9028-1747c5b7a77a)

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Bob Lederer RFL Communications, Inc.

“DIT” (Do-It-Together): The Covid-19 Client Solution / RBDR

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July 14, 2020

Today on RBDR: InSites Consulting Managing Partner Tom De Ruyck explains two of the important, early steps the agency took when Covid-19 struck – direct and intensive group meetings with clients, and the evolution of DIY research into “DIT” (Do-It-Together).

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Bob Lederer RFL Communications, Inc.

Covid-Forced Shopping Shift A Serious Threat To CPG Revenues / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 13, 2020

Today on RBDR: Shopper Intelligence CEO Roger Jackson notes the formidable time and money that supermarkets have invested in optimizing the consumer shopping experience. Then, the coronavirus dictated a shift to online shopping which has potentially slashed CPG revenues between 5% and 10%.

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Bob Lederer RFL Communications, Inc.

Marketing and Sales Tips for MR Firms During Covid-19 / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 2, 2020

Today on RBDR: Harpeth Media founder and President Steve Henke helps market research firms establish and implement marketing & sales programs. He provides worthwhile tips for his usual client base in dealing with MR agencies during the pandemic.

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Bob Lederer RFL Communications, Inc.

Covid-19 Hasn’t Intensified Advertisers’ TV Concerns / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 1, 2020

Today on RBDR: Research Measurement Technologies’ media research expert and regular RBDR contributor Bill Harvey has doubts about the factual nature of a New York Times article which stated advertisers during the Coronavirus crisis are demanding more proof for their television investments.

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