Bob Lederer RFL Communications, Inc.

Rumors of Death of In-Person MR Are Greatly Exaggerated / RBDR

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August 3, 2020

Today on RBDR: Online research has become so dominant during the Coronavirus that opinions have steadily grown that in-person qualitative may be on its last legs. L&E Research President Brett Watkins won’t bend on his belief that in-person research is not going anywhere. (Our apologies for audio/video of Bob’s remarks not being in synch)

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Bob Lederer RFL Communications, Inc.

Why Online Qualitative Is Relying On New Sample / RBDR

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July 30, 2020

Today on RBDR: Paradigm Sample VP of Strategic Accounts Kathleen Egge explains that the pandemic prompted the transition to online qualitative research, which necessitated a different recruitment technique.

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Bob Lederer RFL Communications, Inc.

With Covid, “Message, Communicate, Measure” Consumers More / RBDR

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July 29, 2020

Today on RBDR: Rasor Marketing Communications President Mimi Rasor discloses results from a research study commissioned by her company which intricately details current marketing messaging to please consumers and make headway with them during the Covid-19 crisis.

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Bob Lederer RFL Communications, Inc.

Coronavirus Is Not Research’s Only Crisis / RBDR

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July 28, 2020

Today on RBDR: In Episode #61 of our “Research & Coronavirus” series, former IBM MR head and Anheuser-Busch C-level executive Dennis Murphy notes fact-based challenges which research faces. (We couldn’t resist. Commemorating #61 for baseball fans as MLB returns, enjoy Roger Maris’ historic home run in 1961 – called by baseball Hall of Famer announcers Red Barber and Mel Allen: https://www.youtube.com/watch?v=4hSNO_PhSnI)

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Bob Lederer RFL Communications, Inc.

Insights Assn Advocacy Has Adapted to Covid-19 / RBDR

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July 27, 2020

Today on RBDR: Things may have quieted down for many executives in research, but Insights Association Vice President of Advocacy Howard Fienberg has been busier than normal. He has been occupied withCovid- and numerous non-Covid research issues.

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