Bob Lederer RFL Communications, Inc.

Covid Gave Birth To Unprecedented Media Lab / RBDR

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August 27, 2020

Today on RBDR: The Coronavirus impact on all media is perceived by Nielsen Senior Vice President – Product Strategy Brian Fuhrer as a never-seen-before “Lab scenario.” It has been highlighted by a concentrated period of consumer adoption of new and potentially disruptive media technologies like nothing before.

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Bob Lederer RFL Communications, Inc.

Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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Bob Lederer RFL Communications, Inc.

Business Perceptions & Interest In Virtual Conferences / RBDR

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August 25, 2020

Today on RBDR: Survey and Forecasts, LLC CEO and founder Bob Walker shares the results of a study into business’ attitudes towards and acceptability of virtual conferences this upcoming fall. (To obtain a copy of this study, write RFLBob@Gmail.com)

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Bob Lederer RFL Communications, Inc.

Tap Three Research “Power Skills” During Covid / RBDR

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August 24, 2020

Today on RBDR: DVL Smith Director David Smith asserts that researchers will always find a place in decision-making if they tap into three “power skills”: 1) seeing the big picture, 2) forensically unpacking client beliefs and 3) explaining all this as a useful, compelling, influential narrative.

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Bob Lederer RFL Communications, Inc.

How Far & Fast Online Qual Developed In 2020 / RBDR

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August 20, 2020

Today on RBDR: Elissa Moses, Managing Partner of Hark Connect and CEO of BrainGroup Global, elaborates on earlier RBDR reports about how far and how fast online qualitative has developed its capabilities in the coronavirus-plagued research marketplace.

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