Bob Lederer RFL Communications, Inc.

Lifesciences Battle To Tame Data & Analytics For Innovation / RBDR

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May 6, 2022

Today on RBDR: Data and data analytics from smartphone apps, wearable devices and social media fuel lifesciences companies’ plans for innovation. However, there are challenges to capturing and analyzing data. Healthcare Triangle CTO Sudish Mogul blogged three suggestions to smooth over those challenges.

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Bob Lederer RFL Communications, Inc.

Two Studies Reveal Virtual Meeting Shortcomings / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 4, 2022

Today on RBDR: The latest revealed Covid phenomena are negatives from use of virtual meetings (Zoom and Microsoft Team). In two studies, workers claim virtual meetings aren’t as productive as traditional in-person gatherings. (Links to the studies: From Kantar: https://mma.prnewswire.com/media/1803667/Kantar_Research_Infographic.pdf?p=pdf From “Nature”: https://www.nature.com/articles/s41586-022-04643-y)

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Bob Lederer RFL Communications, Inc.

Consumer Expectations Of Inflation-Driven, High Brand Prices / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 2, 2022

Today on RBDR: RBDR follows up Friday’s video discussion about many U.S. companies significantly boosting their retail prices past the extra production costs they are suffering from inflation. Today: consumers’ enhanced expectations from those companies, according to a Havas Media Group study.

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Bob Lederer RFL Communications, Inc.

What Is Inflation Doing To Brand Equity, Price Elasticity? / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 29, 2022

Today on RBDR: The British newspaper, The Guardian, investigated continuing significant price increases in these inflationary times taken by 100 companies. CPG retail price increases as U.S. inflation runs rampant led RBDR to think about brand equity, price elasticity and anything that might be more important for research to understand.

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Bob Lederer RFL Communications, Inc.

Advertisers’ Attention-Measurement Options / RBDR

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April 27, 2022

Today on RBDR: Measurement of attention to advertising is incredibly important, but there is no broadly accepted agency or methodology towards that end. VisionWeek Associate Editor Tim Cross did, however, recently blog about six different options to measure and capture attention to advertising.

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