Bob Lederer RFL Communications, Inc.

Corrections As In-Person Qual Moves Online / RBDR

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October 13, 2020

Today on RBDR: We could argue that as the RBDR series, “Market Research In The Covid-19 Era” closes, we saved the best for last. FaderFocus “Insights Generator, Strategist & Moderator/Voice of Qualitative Research” Susan Fader states that researcher response to Covid-19 by shifting in-person qualitative work online is far from straightforward.

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Bob Lederer RFL Communications, Inc.

More Effective Curbside-Pickup Covid Workers / RBDR

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October 12, 2020

Today on RBDR: On last Thursday’s RBDR episode, #98 of “Market Research In The Covid-19 Era” series,” Digital Mortar’s Gary Angel offered three elements that could help repair bad curbside pickup during Covid-19. Today, he details three possibilities to empower employees in that process.

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Bob Lederer RFL Communications, Inc.

Three Ways To Fix Curbside Pickup Snafus / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 8, 2020

Today on RBDR: In his recent RBDR experience, Digital Mortar’s Gary Angel detailed his excruciating curbside pickup experience with a local big box store during Covid. Today, Gary discusses three considerations that could have alleviated those annoying problems.

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Bob Lederer RFL Communications, Inc.

Research’s New Normal As It Moves Through Covid / RBDR

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October 7, 2020

Today on RBDR: Sherry Fox, a career global-insights strategist with over four decades of market research experience, describes the Coronavirus-imposed new normal that might have lasting impact.

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Bob Lederer RFL Communications, Inc.

Case History: Integrating Product and Personal Motivations / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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October 6, 2020

Today on RBDR: Media research expert Bill Harvey of Research Measurement Technologies presents a case history showing his revelations about the Coronavirus’ general effect on 2020 advertising: In 2020, marketers have to account for two different purchasing motivations versus prior standards of one.

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