Bob Lederer RFL Communications, Inc.

Book Claims Programmatic Advertising Could Crater / RBDR

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December 1, 2020

Today on RBDR: Tim Hwang’s new book, “Subprime Attention Crisis” makes the case that the entire Web is “staring into an abyss of its own making because the digital advertising that is central to the programmatic advertising solution is widely overvalued and poised to crater.

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Bob Lederer RFL Communications, Inc.

Research’s Role For Brands Benefiting From Covid / RBDR

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November 30, 2020

Today on RBDR: It makes sense for research to play a central role for brands that are thriving during the Coronavirus. It can point out changes in the sales environment caused by the virus and maintain some of the sales momentum for brands after the Coronavirus is brought under control.

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Bob Lederer RFL Communications, Inc.

Mobile eCommerce Gets Needed Research Boost /RBDR

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November 19, 2020

Today on RBDR: FastFocus CEO Bill Bloom explains what his business is doing to help brands take advantage of a fast-moving trend that has caught some marketers flat-footed: the explosive growth of eCommerce.

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Bob Lederer RFL Communications, Inc.

Pollsters Believe What Other Researchers Don’t / RBDR

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November 18, 2020

Today on RBDR: In one final look back at polling for the 2020 U.S. election, UK-based Conquest founder David Penn expresses his unique concerns about the work that was done, how it was done and what it rendered.

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Bob Lederer RFL Communications, Inc.

Untold Damage To Democracy From Bad Polling / RBDR

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November 17, 2020

Today on RBDR: The New York Times’s 2020 election polling overseer, Nate Cohn, told The New Yorker staff writer Isaac Chotiner about a handful of the under-recognized perils suffered by U.S. society from election polling that leaves many problems for democracy.

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